Saturday, December 06, 2008

Give Books This Holiday

This post has been simmering for a long time. But the events of the past week have finally stirred me to write this. The book retail market has been in trouble for a long time, and the publishing industry is really challenged, especially at the moment. But, I'm not going to spend alot of time on that topic here. There was a good summation of publishing's ills done by Lynn Neary of NPR yesterday.

We, in the publishing industry, don't have the luxury of just sitting idly by and waiting for the axe to fall. We each can find a way to support the industry that supports us - by giving books this holiday season!

Many of us already do this, but I don't think many of us are promoting that we do it.

I could swear that a month or two ago, there were many blog entries (or maybe they were twitter feeds) about people trying to start a movement for buying books this holiday season. However, a casual search of both the web and twitter came up almost empty. It's time to re-energize the movement!

Here are two ideas:

1. Add something to your email signature. This idea comes from some friends at Ingram Publisher Services. Recently, in their email signatures, they had a simple and tasteful logo:

When I first saw it, I loved it, but never said anything about it. I hope they don't mind that this will now become part of my email signature as well. Maybe we can get everyone in publishing to add it to their emails also. Please feel free to copy it.

2. Subscribe to and become a follower of Buy Books for the Holidays 2008 blog, and add your logo to your own blog. Maybe if we all band together, we can make a difference.


Anonymous said...


The thing I like about your giving books: Education, Escapism, Lowcost Entertainment, Self Help, Value, Easy to pick out for someone whom you are in tune with, and easier to ship than any other gift.

All in style this very real season.
I have added the logo to my email signature and will encourage others.

Good Post

Anonymous said...

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