Just before Christmas, I sent out an email to many people in the QS community to announce that we were going to put on our first user conference on April 8th and 9th. This was just an informal ‘save the date message’, designed simply to let people know that we were planning something and to mark their calendars appropriately. The response was immediate and incredible.
Directly and indirectly we heard of people who were planning on coming to the event. Some people we haven’t heard from in a long time, and others who we have spent a lot of time with in recent months. All were excited, and all were willing to come way off the beaten path to Newburyport, MA.
In all my years in business, our ideas have either been way ahead of their time, or way behind. But with this user conference, it seems that we have hit the timing curve right on the button. When we initially came up with the idea, we thought that maybe 50 people – if we were lucky – would want to attend. Now its looking like 2 to 3 times that number are interested in what we have to say.
Since then, I put out another email about the conference, asking people to participate in a survey about what they wanted to accomplish during those two days. Again, the response was astounding. The response rate thus far is about what a surveyor might hope for; we are up to about 15% of those surveyed responding. Amazingly though, 86% of those responding to the survey said that they were planning to attend.
Now, it’s up to us to deliver. Our community has spoken. They have told us loud and clear that they want to be brought together and brought into the conversation about where we are and where we are going.
This strong, positive feedback is very invigorating. Everyone on the QS team is charged up and looking to put their best foot forward. I have no doubts this will be a memorable experience for all involved. So, when a good idea hits good timing, the results are more positive than you can imagine.